Computers and Technology: Shop for Insurance Responsibly

Today’s advancements in computers and technology make many tasks easier than they were years ago. Computers and technology aid us in our personal lives as well as professional lives. Most young people probably can’t imagine a world without computers and technology, and most older people probably can’t imagine going back to that world. Thanks to computers and technology, we work online, we play online – we do just about everything online!

A popular trend today is the act of purchasing insurance policies online. Health insurance, life insurance, automobile insurance – you name an insurance, and it can probably be purchased online thanks to computers and technology. This is a great convenience for some folks. Think about it: who wants to make a detour on their commute home from a long day of work to talk with an insurance agent about purchasing an insurance policy? Wouldn’t most people rather go home to spend time with their families and relax before the next day begins?

While computers and technology make it much easier to spend more time enjoying these kinds of leisurely activities, they also make it much easier for us to lose connection with real people. By purchasing insurance online, you’re saving time and effort, but you’re also losing the important, yet overlooked, benefit of speaking with an insurance agent one-on-one, face-to-face. At the very most, the only human interaction you’re going to have by purchasing insurance online is speaking with a representative over the phone.

This isn’t to say that you should avoid the perks of today’s computers and technology, such as purchasing insurance online; however, you should make sure you have the chance to get some one-on-one time with an insurance agent – even if that one-on-one time is only over the phone. Rather than the conversation consisting solely of a brief synopsis of the coverage and your credit card number, ask specific questions, and make sure to get thoroughly detailed answers.

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Computer and Technology Forensics Expert: Managing the Risky Business of Company E-Mail

As an employer, Human Resources Director, or Risk Management Supervisor, ask yourself this question: “Do our employees think about the legal risk of sending communications over the internet?” If you are like the majority of companies, your answer would be, “It is highly improbable”. It is a very common problem amid the work place, for an employee to believe their electronic communications are transient, temporary and, once deleted, untraceable and therefore, harmless.

The fact is e-mail, faxes and even cellular phones leave a trace. Just one e-mail sent from your employee to the employee of a different company passes through an average of four different computer systems. This creates a trail making e-mail real, traceable, and permanent.

As an industry leader in Computer and Technology Forensics for the past 20 plus years, we have documented, during the examination of electronic systems, employees who frequently say/save things into e-mails or store on a computer, things they would never say anywhere else. Either having an employee delete a potentially damaging or inflammatory e-mail or even an employee deleting an e-mail on their own, does not protect anyone. In fact, it could in the end harm everyone involved.

If a complaint or inappropriate conduct of an employee has risen to the level where you as an owner/supervisor, need to consult a Computer and Technology Forensics expert, one of the first areas checked is for deleted documents and/or e-mails. These items cause red flags during an examination of equipment, and the original items can and most likely will be found and/or reconstructed. It is very important to understand that the intentional destruction of evidence is a felony, and if proven, could land one in jail.

An example of computer message in a court case dates back to the infamous trial of some of the Los Angeles Police being tried in the 1991 beating of Rodney King. One of the officers created a computer message stating, “… I haven’t beaten anyone that bad in a long time.” This obviously became admissible in court.

A more recent example, is one in which we as a company were hired in a libel case. The libeler was using the internet to post messages on a public bulletin board that were both slanderous and libelous against a competitor in the same field. This person felt that by using “anonymous” e-mails and postings, this would increase their own standing within the same professional community. What the libeler didn’t count on was the traceability of the e-mails to their home, cell phone and company computer systems. We were able to locate the electronic trail, and with this information obtain, on behalf of the client, a court order to confiscate the equipment in order to create image copies of the electronic systems. As a result, in order to keep the issue private, the libeler agreed to a significant out of court settlement.

As an owner/supervisor, it is left to you to consider and take great care in educating your employees in what should or shouldn’t be put in writing. In addition, it is also up to you to make your employees aware how the written word is conveyed when read.

We have now asked and answered two very important questions. First, the majority of employees do not consider the legal risk of electronic communications. Second, as an owner/supervisor why it is crucial you understand the potential legal ramifications. The remainder of this article is devoted to assisting you in creating and/or updating your current policies.

In today’s litigious society, company’s both large and small should have company policies. These policies have traditionally covered areas from dress codes to vacation policies. Within the past five years companies have begun adopting IT policies, generally found within the employee handbook. As a professional Computer and Technology Forensics company, when we are called in to examine hard drives and/or servers due to a company suspecting the improper use of systems, we also discuss the company’s IT policies with the appropriate supervisor or IT manager.

In many cases we have found that most policies do not adequately cover what is necessary in the computer and electronic communication age. Companies should have a very clear e-mail and technology use policy. One of the more important ones usually not covered, and unfortunately to the detriment of the employer, is an e-mail retention policy. Since many industries are governed by different and specific federal and/or state statutes on how long information must be retained, your policy should reflect these guidelines.

The policy should be as specific as possible in what types of communications are kept and how long. Make it clear there are both business and legal reasons for the company keeping such information. Information from e-mails as well as other electronic systems can be used in many types of cases, including: harassment, discrimination, antitrust, retaliation, Americans with Disabilities Act, insider trading, accounting fraud, improper trade secret disclosure and more!

REMEMBER- The intentional destruction, of any kind, of evidence relevant to a current or pending lawsuit contained in the e-mail or e-mail attached document, is a felony, and if proven, could land one in jail.

As an owner/supervisor, take a moment to examine your current IT or company’s technology policy. If your company doesn’t currently have an IT or technology policy-get one! While you will need to insure the individual needs of your company are met, following are some topics of what you should consider including in your usage polices:

Electronic information ownership
Monitoring of technology use
Acceptable use of company technology
Acceptable content

If you currently hold meetings with your employees or publish a company newsletter, these are excellent venues to use to educate your employees. Utilize these opportunities to let them know there are certain things they should be aware of when sending or responding to e-mails. Employees should be counseled to be cautious and to not make statements that can be considered a legal conclusion. Let your employees know they should utilize the knowledge and expertise within the company by picking up the phone and calling their supervisor or Human Resource Department.

When educating your employees about the content of an e-mail or using other forms of traceable electronic technology, train the employee to ask themselves these simple questions:

Should I put this in e-mail or should I call?
Would I write this down knowing that it may exist forever?
Would I put this on a postcard and mail it?
Would I want to see this printed in the newspaper?
Would I want this to get into the hands of my company’s competition?
Would I want this to get into the hand of my worst enemy?

Electronic communications are not transient, temporary or untraceable. E-mail is evidence. Education and proper policies go a long way to keep both employees and the employer from ending up in a potential lawsuit trying to explain the written word.

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Are Your Computers and Technology Covered?

More people in America are experiencing the joys, and conveniences, of today’s computers and technology than ever before. You’d be hard-pressed to find a household that doesn’t have one computer, or at least has a family member who owns a computer.

The technology that computers offer us is so useful, and many people use their computers for work, recordkeeping, and other such important tasks and information storage. So, if the homes the computers in which the computers are located catch fire, are severely damaged due to weather elements, or are robbed, how safe are the owners’ computers going to be?

Most homeowners’ insurance policies cover computers; however, coverage may be limited, and computer owners may want to consider purchasing additional insurance to cover their computers and technology losses in the event of an accident or emergency.

If you are a computer owner, and rely a good deal on the technology your computer offers, you might want to take a look at your homeowner’s insurance policy to find out exactly how much coverage is offered for your computer. If it’s not enough, think about purchasing additional coverage.

If your computer is used primarily for business-related purposes, you should look into additional coverage for the expenses necessary for data recovery; compensation for lost income while you computer is being repaired or replaced; and data recovery. Sometimes it’s essential to look into insurance policies made specifically for business-related issues when it comes to your computers and technology.

When choosing additional insurance coverage for your computers and technology, find out how much your deductible will be. If it’s less than what you’re willing to pay, you might want to increase it a bit; this will help keep your insurance premiums low.

Remember to always safeguard yourself by keeping all receipts for any repairs, replacements, data recovery, and upgrades you purchase in order to help the transaction between you and your insurance company go smoothly.

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An Overview of Computers and Technology Law

The 21st century truly is the “high tech age.” As a consequence, computers and technology law is of crucial importance. In point of fact there are an ever growing number of issues relating to computers and technology law at this juncture in history. With that in mind, this overview of computers and technology law is presented.

One of the more active areas in regard to computers and technology law involves issues stemming from copyright. When it comes to computers, the Internet and technology law, copyright issues have become very commonplace. Protecting copyright interests with the growth of the Internet has become particularly problematic. In point of fact, with the growth of the Internet, and with the increasing incidence and complexity of copyright issues associated with the Net, there is a whole new legal specialty including attorneys that focus their practices on these issues.

Copyright issues extend beyond the Internet as well into the arena of software and hardware development as well. In regard to computers and technology law, the protection of intellectual property associated with software and hardware is extremely important. Once again, this is an area which has given rise to a whole new legal specialty consisting of attorneys who are focusing their energy and efforts on protection the intellectual property interests of those men, women and companies involved in the design and development of software applications and computer related hardware.

Of course, some of the most important developments that have occurred in regard to computers and technology law are related to music and the downloading of music off of the Internet and World Wide Web. Through both litigation in courts and statutes and regulations that have gone into effect, there continues to be a great deal of activity in the arena of protecting the copyright interest of people involved in the music industry on different levels.

Although it has not become as prevalent as many industry analysts predicted, there has been a slow but nonetheless fairly steady increase in the number of people who are using ebooks at the present point in time. (Many experts predicted about five years ago that there would be a significant number of people using and reading ebooks by this point in time. While this significant increase that was contemplated in the past has not occurred, the number of eBook users is higher than it was five years ago.)

With the increase in eBook usage -again, which is expected to expand at least to some degree in the next few years – there has been a growing concern associated with protecting the copyright interest of authors who are finding their work in eBook form. On a number of levels, it is a more complicated task to protect written materials that are included in ebooks that is the case with traditional, “brick and mortar world” publications. Therefore, in regard to computers and technology law, there is a growing interest amongst attorneys in developing more effective avenues through which the content of ebooks can be protected in this high tech age.

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Computers and Technology – Internet Tools and Software

Nowadays, there is much that a PC owner is able to do to maintain the performance or or even effect a simple repair with suitable Internet tools and software. Most complaints about the performance of a PC centre around the slowing down of the machine. In my experience fragmentation of the “C” or “D” hard drive or both is often a major cause. This is because with continual deletion and overwriting of new files, the data ends up all over the drive in small segments. The PC operating system, i.e., XP or VISTA provides a built in defrag program to reduce the file fragmentation. Usually, the invoking of the defrag program will make your PC fast again.

Other Internet Tools and Software are available to fix problems involving the Internet when your machine becomes saddled with Spyware and Adware. These unwelcome programs enable outside individuals and companies to spy on your web browsing activities and invade your privacy. ‘Scan your Computer for Free’ programs are available to effectively eliminate these nasties. Also, most people are aware of virus infections in one’s PC and there are good AntiVirus programs, which will keep your PC safe.

Another problem which will challenge your PC is missing and invalid references in your Windows registry. Again, there are good programs to clean any invalid or obsolete entries.

To summarise in this modern day of Computers and Technology, there are many Internet Tools and Software available for you to keep your PC running efficiently. These tools are easy to install and apply and are relatively inexpensive to buy representing good insurance for your PC investment.

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There Are Really Only Four Ways To Make Money

People are always looking for money. We need finance to exist in this life, no matter who we are. Millions of people everyday are trying all sorts of gimmicks and get-rich-quick schemes and millions more are being hoodwinked with scams. There are really only four ways to make money!

FOUR WAYS TO MAKE MONEY

WIN IT. Not a sure way to raise finance and many people end up losing more than they win as they try to gamble their way to riches.

INHERIT IT. Not a sure way either. You have to have some rich relatives who think you’re the best thing after sliced bread.

BEG, BORROW or STEAL IT. Absolutely not recommended. All are short-lived with long-term consequences. Fraud, scams, dishonest dealings and lies have a short life. Ask “Bernie” Madoff, an American swindler, former stockbroker, investment advisor and financier trusted by thousands. He got away with his nefarious schemes for a long time, but they finally caught up with him. The FIFA chaps also found that this is a slippery slope.

TRADE SOMETHING FOR IT. Now we are talking! You either have to trade your TIME, ASSETS or EXPERTISE for money. There is no other way to real financial independence.

Once you understand this, the rest is much easier to figure out.

Ask yourself:

Do I have time available? Get a full-time or part-time job and work for someone. Look for opportunities or create them. Join sites like elance.com or fiverr.com and offer your services. Remember, though, you only have so many hours in a day.

Do I have assets I can trade for money? Good question. You can get into Affiliate Marketing by recommending products from online marketplaces like Amazon, ClickBank, JVZOO and get paid good commissions for sales without having to handle the goods and finance yourself. Then you have eBay, Craigslist, OLX, Bid&Buy and a host of other sites that allow you to buy and sell. You can even sell at Fleamarket stalls, and bazaars. There are opportunities everywhere.

Do I have some expertise? This is a far better question and the results are more satisfying. Write some short reports and sell them to people who need to know what you know. Write Kindle books and publish them for free on Amazon’s global platform – and earn great royalties ranging from 30% to 70%. Teach courses on Udemy. Run seminars and webinars.

Why would people want to pay you for information when they can find it free on the internet?

Simply because they have to search for the information they want, sift out the good from the not-so-good and put it all together in a workable plan. It’s so much easier to pay someone who knows exactly what to do and worth the money as they exchange their cash for your expertise.

Think about it. Everybody knows something that others want to know. You can write one course, one eBook or one report and sell it over and over again.

All you need are some creative ideas.

You can get the “how to” by asking Google and watching some YouTube videos that walk you through the technical side of things.

I have an Author friend who ends every teaching session with the words: “Now Go Home… and Write Something.”

I end this article with the same thought: Now Go Home… and Trade Something!

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The Best Personal Development Tools Recommended

Anytime I remember the beginning of my journey into establishing my presence and business online, I smile and laugh because of how I run my business back then. The truth is that I didn’t have any direction. Remembering those days when I drag myself out of bed to do a bit of blogging here and there, and placing ads on those blogs still makes me laugh.

I didn’t set any goals for myself and was not cocksure of what I really wanted to achieve. The resultant effect of this was that I bounced from opportunity to opportunity because I was distracted by the different kinds of marketing strategies and ideas that captivated my unfocused and goalless mind. But the day came when I realised that results only comes from focused efforts in one or two areas.

The reason am telling you this is because I want you to learn from my past experience and to relate it to what I am going to talk about. Apart from not having any clear cut plan, I also didn’t have any personal development tools in my arsenal to ensure a continuous success. Believe me, for you to build your dream business (I assume this is the reason you are reading this post) or climb the highest mountain in the world, you need the “right” tools to accomplish this.

Just like a mountaineer needs the “right tools” to climb the mountain, a business owner also needs the “right tools” to use in order to achieve success in their business. You have to embrace personal development because ignoring it will definitely be to your detriment. Those who ignore personal development on a personal and corporate level will surely experience stunted business and personal growth. Hence, the right personal development tools must be utilized alongside a focused plan to achieve and ensure success.

Over the years, I have come across different type of tools and resources which have contributed to my success in the different industries I have been and am involved in. Though these tools are a big part of my ongoing learning process (yes, I am still learning because I want to sustain my success), the success I have attained in my physical rehabilitation business can be attributed to a strong personal development plan and the right tools I use in order to keep me on the right track.

You see, this applies to every aspect of your life too and I want to help you with that. In this post, I will share with you some of the key personal development tools I have come across on my business journey. Like I said at the beginning of this post, apart from not having a clear cut goal, I also struggled with a lot of personal issues, one of which was confidence and self-assurance.

As I am being honest with myself, I also want you to be honest with yourself because I know that once you use these tools am about to teach you, your life and business will be positively affected. So open your mind. Know what you want to get out of this post and what you want to change because this is the first step to positively change your life and business.

1. TED

Have you ever heard about the TED talks? And if you have, how many of these talks have you watched and listened to, and how many of the individuals giving speeches on this site are you following? If you haven’t heard about the TED talks, then you are about to find out what it’s all about.

TED (Technology, Entertainment, and Design) talk is a global set of conferences run by a private non-profit organization known as the Sapling Foundation, under the slogan “Ideas Worth Spreading”. It is one of the best free resources on the internet for education, fresh ideas and enlightenment as far as business and mind-set issues are concerned.

It is a website where people watch videos on a variety of different topics. Though some of the videos there might not be related to what you are looking for, you will surely find some that you will be of use to you. One thing I also want you to know is that the individuals who give speeches on this site are some of the smartest and most successful people in business and in the fields they specialize in. I highly recommend that you check out this site, see what stirs your mind and apply the ideas being discussed.

2. Mindbloom

As the name suggest, the aim of this site is to enhance your life. This site enables you to work on whatever it is you want to work on by way of creating a “tree” for free. One of the core aspects of Mindbloom is the “bloom” programme. Apart from using it to wake up on the right side of your day, you can also use Bloom as your morning wake-up call, to remind yourself to eat a healthy snack between meals, to shift gears after work by scheduling a bloom with your favourite song and family photos, to remind yourself to pack lunch so as to save a few dollars each day.

You might think these “little things” have no effect on your life, but I can assure you that it had and is still having a great effect on mine. So these “little things” can improve the quality of your life and there are many more personal development tools on this website that can help you with the different aspects of your life. I definitely recommend that you check out this site.

3. Udemy

This is another site that I strongly recommend you check out immediately. If you are looking for a course in a particular area, look no further than Udemy. The site provides a wide range of courses on different subjects. Just name it and Udemy will probably provide a well-structured course on it. These courses are handled by experts who have excelled in their different fields. So you are definitely in good hands.

Let’s also look at this from a business perspective. We all know that knowledge is power (that is if the knowledge is put into action) and the more knowledge you have, the more valuable you become. By being more valuable in your chosen niche, you will be able to improve your business income by improving yourself and the business. Less I forget, it is worth knowing that some of the courses on this site are free. What can you get for free these days? What are you waiting for? Check out this site.

4. Lumosity

This is another mind blowing site designed and maintained by neuroscientists. Yes, these neuroscientists really know what they are talking about when it comes to the optimal performance of the brain, the subconscious and conscious mind. Believe me, just as you know your conscious mind is always at work, your subconscious mind too is “never” on holiday.

The development of the mind is so important because the state of your mind can either positively or negatively affect any endeavour you undertake. This is why am also recommending this site for you. The strength of the mind is equally as important as the strength of the will. With more than 50 million users, many paying $15/month or $80/year for full access, the services being offered on the site has caught on like wildfire. Like anything other personal or business endeavour, you only get out what you put in.

As a company, Lumosity work with over 100 researchers all over the globe. Test results after a 10-week period have shown that after working with 4000 participants completing crosswords, half online and half on Lumosity, the Lumosity group improved more than the crosswords group on an assessment of cognition. Like it or not, the statistics are strong. So it may be worth a go.

5. Vision Board Deluxe

This is a great app which does pretty much what it says on the tin. You are at liberty to create your own vision board which will propel your success even further than you think. And this can be done on the go by using your phone or tablet. You may be familiar with this concept of creating a vision board and why people do it if you are a big fan of personal development. And in case you are not or you want more information on this, let me explain.

As I have said before, your subconscious mind is always working. In fact, whether you realise it or not, it’s working really hard, even right now as you read this post, filtering all kinds of stimuli from the environment around you. If it doesn’t do that, you would go completely mad from everything you have to process. But the subconscious mind is far more important than just filtering all kinds of stimuli. It is also the most important factor in many successful people’s journeys.

Once you create a vision board, you activate your subconscious mind by constantly reminding it that what you are doing is so important. You are focusing your mind on what you truly want and because of the excellent bit of kit it is, it will work to ensure you receive everything you desire. You may not fully understand this idea (though I would be happy if you could catch this idea right away), but I promise you, your subconscious will open doors and your eyes to opportunities you didn’t even know were there.

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Digital Marketing on a Budget in 2017

The most important thing about cost-effective marketing is to focus on high-return activities. Different channels work for different companies, there’s no one-size-fits-all. If there’s one thing we know though it’s that you should absolutely spend money on marketing your business online. Even a budget of $1,500 can go a long way.

Research $0

The great thing about research is that the only resource you’ll need to spend is your time. If you don’t do thorough research before spending your first marketing dollar you probably won’t put the remaining $1,499 to particularly good use.

A good place to start is by doing a quick Google search of your industry, identifying patterns, understanding consumer behaviour, studying your competition, and even reaching out to your target audience for first-hand market research. The data you collect during this process will serve as the foundation of your campaign.

Certainly, there are ways you can spend money on research. There are organizations that sell reports with seemingly critical information, as well as tools that’ll pull data from around the web for your consideration. Services like Springwise and Trendwatching are great for this, but can be a bit pricey. There’s more than enough free information out there to help get you off the ground.

Email marketing $350

In spite of all the new tools and techniques, email marketing continues to prevail as one of the most effective marketing methods you could implement. The fact is, your email list is gold – these are people who have responded to your outreach, opted in and are primed to hear from you. If you do nothing else, take advantage of email marketing and center your campaign around it.

So what does $350 get you? Right now, it’s the equivalent of a one-year subscription to MailChimp, which needs no introduction. An email list of 2,001-2,500 contacts will cost you $30/mo, technically totalling $360/year. Depending on the size of your list and needs, you can pay more or less – it’s free for up to 500 contacts.

New apps such as Conversio, showcased on my startup’s website evercloud.co, allows you to easily grow revenues by supercharging existing customers through intelligent email receipts and thus increasing lifetime customer value.

Video marketing $300

According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon.

Posting unique content to YouTube or Vimeo and sharing it on relevant social media channels can help establish an online presence. Of course you can also just share interesting third-party videos to your followers if they’re relevant, but it’s also important to create your own videos.

Alternatively, you can sell videos on Udemy, an online learning platform, which can be a powerful sales vehicle for individuals and businesses who want to share their knowledge and leverage their expertise and generate a scalable, recurring revenue stream.

Costs associated with video marketing can vary. Video editing software and hosting doesn’t come cheap, services such as JWPlayer cost $300/year, but can easily prove to be a very shrewd investment.

Paid social media marketing $450

With a bit of testing you will quickly know which social media platform to focus your content creation and promotion efforts on. This isn’t to say that you should forget about posting or interacting on other channels. But when it comes to spending money, nail it down to the one or two platforms you’re confident will get the best engagement.

Once you’ve identified your channels, start promoting your best content with paid ads. Get up and running with a business page on Facebook or promote content from any type of account on Twitter, Instagram, and/or LinkedIn. A Twitter card, for instance, can give you a brand boost and build your email list at the same time. LinkedIn not only offers boosted posts, but also detailed analytics that helps ensure your posts are reaching your desired market. That $450 budget will prove one of the most inexpensive ways available to get your message in front of (highly targeted) new eyes. When used effectively, any major social media site can help you gain traction and collect followers quickly, leading to more interaction and sales in the future.

Sometimes managing all your social media and online presence can be time-consuming. That’s where companies like Hootsuite and Mention become extremely useful. Hootsuite lets you manage all your social media pages from one dashboard and has other tools such as scheduling your posts, and Mention is your eyes and ears for what people are saying about your brand online. And then there are newer services, like Kickstagram, a platform to successfully manage and make the most out of your Instagram account. Additionally, Publicfast lets you connect with social media influencers, which can have a massive impact on your social media efforts. And of course you can always outsource your social media marketing to pros like GoodAudience, who have the knowledge and experience to really grow your social media presence.

Don’t be afraid to look beyond social media platforms – community sites like Quora, Reddit, and Medium can be a great way to advertise your product or service. Just make sure you aren’t blatantly promoting your business, it won’t be well-received!

Content Marketing $400

Never underestimate the power of good content. Blog posts, infographics, whitepapers, eBooks, newsletters, whitepapers, videos, webinars, the list goes on! If you’re not a confident writer or simply don’t have the time to dedicate to writing your own blog you can look into outsourcing this task. Blog Hands is a blog content writing service meaning your blog will be one less thing to worry about, and costs are completely dependent on the length and number of blog posts you’d like. Allocating roughly $400 would be a good place to start, which would get you ten 400-word blog posts. 400 words is a bit on the short side, but they also have plans for 800, 1,200, and 2,000-word blog posts. The key here is to post relevant content that shows visitors your company is a thought leader in your respective field, while also helping with search engine optimization.

Ultimately, the strategies you choose to invest in may be different, and they probably should be, as every business and every target audience is different. What works for one group of followers may fall flat with another, which is why research and ongoing testing is so important. But what I want you to walk away knowing is that marketing doesn’t have to break the bank to be effective. With just $1,500 and a little research, you can successfully implement a full-stack digital marketing campaign. The great thing is that you will quickly learn what works and what doesn’t, and you can re-allocate your budget accordingly.

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How to Learn SEO: What Training Methods Are Best?

At its heart, SEO (search engine optimisation) is simple. The basics of SEO haven’t really changed since Google first started dominating the way people search the internet: make each page relevant to the topic it’s about; keep to just one topic per page; get some proof that it’s a worthy page by getting links pointing back to it.

Of course, like everything that’s outwardly simple, there are a lot of small details that need to be right.

Which is where SEO training comes in.

There are a number of different ways you can get SEO training:

Learn online

This can be done via articles such as this one, videos on YouTube, forums that deal with internet marketing and quite a few other sources.

Whilst this can be cheap – depending on how much you value your time – you need a certain amount of knowledge in order to be able to filter out information that’s no longer relevant or is just plain wrong.

For instance, a lot of the finer details of techniques such as link building change over time as Google does its best to reduce or remove the influence of the spammier techniques.

Which means that, yes, links are still important but some links are better than others and how the link actually links is getting more important.

Buy a course or a book

Amazon is awash with books on SEO. It gave me 8,325 in the books section alone when I checked just now.

You can check through the reviews of these to get an idea about the usefulness of the book. If you do that, pay more attention to the reviews from people who are marked as verified purchasers.

The look inside feature will also help you decide whether or not you get on with the style of the book.

And remember to check the copyright date. Books take a while to get through the publishing process, so the more recent this is, the better.

Courses are more difficult to check unless they’re on a site like Udemy which allows feedback and tells you the number of subscribers to the course.

The best online courses are membership based as these have the revenue to keep abreast of current techniques.

Personal SEO training

This is probably the best way to learn SEO.

The biggest advantage is that you actually have to set the time aside to learn.

Unlike a book or an online course where you can put it aside and – at least in theory – come back to it later.

That discipline can make all the difference to your learning experience. As much as anything because you’ve actually been physically (and hopefully mentally) present during the training.

You can then use what you’ve learned in your training to implement SEO on your website.

The implementation isn’t difficult. If anything, most of it is repetitive and relatively mechanical.

Even if you decide to hire an SEO expert to carry out the work involved, it’s worth doing some training yourself so that you can check whether what’s being done on your behalf is using the right techniques.

That’s something I was taught at university and have never forgotten. It means that you know the right things to ask and can check that what’s being done to promote your site will be likely to work positively for you.

The best way to learn SEO is to have face to face training.

You get tailored help to make sure that your precise needs are met and you can ask questions to make sure that you fully understand the search engine optimisation process.

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How to Choose the Proper Limo Service for Your Upcoming Special Event

There are several different event types that could require limo service. From weddings and proms to airport transportation and group events, riding in a limo driven by an experienced driver takes some of the strain off of the host. With the proper limo company in charge of the travel details, there is no need to be concerned how your party is going to get where they need to go.

The first and perhaps most important factor to consider when choosing a transportation company is how many people you have to fit in the vehicle. Some companies have large stretch limousines and stretch SUVs while other companies may only have town cars and vans available. Be sure to get an accurate count before deciding what type of vehicle you are going to get.

Some of the common types of vehicles available at many limo service companies include stretch Hummers, Lincoln Town Cars, and stretch limousines. All of these cars can transport various amounts of guests. A town car or sedan is sufficient for one or two people while a stretch limo or SUV works better for larger groups.

The next factor to think about is where you are traveling to and from. Many companies will only work in their local area while others will drive you anywhere you want to go. There are even some limo service businesses that will take their passengers across the country if that is what they want to do. Just be aware that the farther you go, generally, the more expensive the trip is going to be.

When calling around to various limo service companies, be sure to get quotes before you choose one. Every business is different and to get the best deal you need to shop around. Ask them about any added services that you may benefit from as well. Some businesses will add on more time or a beverage package for an additional charge if you want it as part of your trip.

If you are ordering your limo service for your wedding, you want to make sure that the company you hire will be accommodating to your needs. You are most likely going to want to stop and take pictures at various locations while still keeping a certain schedule. Be sure the transportation service that you choose allows you to be in complete control of what you are going to do while you are in the car.

Before making your final decision, go and visit the limo service company that you have decided on. Ask to take a look at the vehicle that they are offering you so that you can be sure it is one that you are going to be happy with. If you do not completely agree with what they have picked out for you, you will have the opportunity to view the rest of the fleet on the spot.

Whenever you are planning a special event and you want to get transportation, make sure it is done by a professional company that Is well-known and trusted. The most important thing is that you get where you need not only on time, but also safely. Check reviews and ask friends and family for suggestions before you settle on any one driving company.

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